For consumers with a conscience!
We are committed to offering useful, affordable, and stylish outdoor lifestyle products. Our goal is to steer you towards sensible purchases that address outdoor needs. We avoid single use plastics and select products that are hard wearing and recyclable.
In addition we donate 10% of all purchases to the World Wild Life Fund (WWF). A global charity fund that looks to conserve nature and reduce the most pressing threats to the diversity of life on earth.
BEDS - The Rule of 3
When it comes to survival remember the BEDS - "Rule of 3". This will help you survive an emergency and keep you focused when the time comes to act. Remember people can only survive:
B. Breathing & Bloodloss: 3 minutes
E. Exposure: 3 hours without shelter in an extreme environment
D. Dehydration: 3 days without water
S. Starvation: 3 weeks without food